PRIVACY NOTICE - MARKETING MESSAGES VIA WHATSAPP

1. WHAT DOES THIS PRIVACY NOTICE TELL YOU?

This Privacy Notice tells you how adidas collects and uses the information you provided us which can be used to identify you directly or indirectly (“Personal Data”)when subscribing to marketing messages via WhatsApp.

2. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

For the purposes described in this Notice and compliance with the Kingdom of Saudi Arabia’s Personal Data Protection Law (PDPL), the following adidas entity is responsible:

  • adidas Arabia Trading – Business Gate, Building 4, 1st Floor, Riyadh, Kingdom of Saudi Arabia, +966112524255, www.adidas.sa (”adidas KSA”), and the parent company
  • adidas AG – Adi-Dassler-Straße 1 91074 Herzogenaurach Germany (“adidas AG”)

Also, for the purposes of:

  • Sales of adidas products – online and off-line order
  • Product research and development

The adidas entities below are responsible for your Personal Data:

  • adidas KSA
  • adidas AG

It is known as the adidas “Controller” under the PDPL. It is responsible for determining why (“Purpose”), how (“Processing”), and if (“Lawful Basis”) we use your Personal Data. In this Notice, we call it the “Responsible Entity” to make it easier for you to understand. For some scenarios described in this Notice, there may be other adidas and/or non-adidas entities also responsible for using your Personal Data, please refer to the specific scenario for more information. adidas, as the main establishment under the PDPL, is primarily responsible in determining compliance strategy to implement necessary technical solutions to help you exercise your rights. It is the main point of contact for any questions concerning this Notice or how adidas uses and protects your personal data in the Kingdom of Saudi Arabia. Note: Under the PDPL adidas is known as “Data Controller”.

3. WHY AND HOW DOES ADIDAS COLLECT AND USE YOUR PERSONAL DATA (PURPOSE, PROCESSING, CATEGORIES OF PERSONAL DATA, RETENTION PERIOD, LEGAL BASIS)??

  • PURPOSE: To send marketing messages via the adidas WhatsApp channel
  • PROCESSING:Once you have explicitly confirmed your subscription in the adidas WhatsApp channel, we will send you marketing messages about latest adidas special offers, discounts and vouchers via this WhatsApp channel. During the subscription process, we will receive your phone number from our WhatsApp Marketing Support Providers. We will then ask you for your email address in order to connect your phone number with your adiClub account. We will store the phone number within your adiClub profile on our servers in the Kingdom of Saudi Arabia where we generally store any of your personal data that we hold. When the purpose of collection is no longer valid, or upon your request, we will destroy your personal data that we hold by way of erasure. At present, we will not use any adiClub profile information such as your specific Preference Information or previous shopping history to personalize the marketing content you will receive via this WhatsApp channel.

    You can switch off getting WhatsApp messages at any time by sending “STOP” via the adidas WhatsApp chat where you receive the adidas marketing messages; otherwise, your consent to receive marketing communications shall be implied.


  • DATA ENRICHMENT: We create a single, unified consumer profile of you by matching all personal data in which you can be identified. This includes personal data we collected directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels. This is the extent of your personal data which we collect.
  • LEGAL BASIS:Consent

    • CATEGORIES OF PERSONAL DATA

    • Identity information
    • Contact information
    • Phone/Mobile Number
    • adidas WhatsApp Marketing Consent

    RETENTION PERIOD

    We retain your Personal Data for as long as you do not withdraw your consent sending you WhatsApp messages.

    CATEGORIES OF RECIPIENTS

    • adidas subsidiaries and affiliates
    • Email Marketing Support Providers
    • IT Cloud Solution Providers
    • WhatsApp Marketing Support Providers

4. WHAT HAPPENS WHEN ADIDAS TRANSFERS YOUR PERSONAL DATA OUTSIDE YOUR COUNTRY OF RESIDENCE?

adidas may need to share your Personal Data with other companies to complete the purpose and the processing of your Personal Data described in this Privacy Notice. Where the other companies are located outside of the Kingdom of Saudi Arabia, adidas will make sure your Personal Data is protected in accordance with the Personal Data Protection Law even when it has been transferred abroad. To be more specific, we implement the following measures: a) contracts; b) information security controls; and c) organizational privacy standards and processes.

5. HOW DO WE SECURE YOUR PERSONAL DATA?

A) CONTRACTS

adidas concludes appropriate contracts and/or contractual clauses to ensure the privacy standard we established is maintained when we share your Personal Data with other adidas and third-party companies located within or outside the Kingdom of Saudi Arabia. This includes: inter-company agreements, data processing agreements, data transfer agreements or data privacy clauses approved by regulatory authorities such as the Standard Contractual Clauses approved by the Saudi Data & Artificial Intelligence Authority.

B) INFORMATION SECURITY CONTROLS

adidas has sufficient information security controls to address the risks and the impacts corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data as a result of malicious intent (hacking) or negligence (human error). Please be aware that any transmission of your Personal Data through the internet is at your own risk. We can only protect your Personal Data once we have access to it.

C) ORGANISATIONAL STANDARD AND PROCESSES

adidas has privacy standards and processes in place to ensure necessary privacy impact assessments are completed before we collect and process any Personal Data, as well as processes to ensure compliance with privacy legal requirements and to enable you to exercise your rights under the law.

6. WHAT ARE YOUR RIGHTS AND HOW CAN YOU EXERCISE THEM?

You have the following rights to your Personal Data: a) right to delete your personal data; b) right to access your personal data; c) right to obtain in a clear and readable format your personal data which we hold; d) right to correct your personal data; and e) right to request destruction of your personal data.

If you wish to exercise your rights, complain, or if you need any help, please contact adidas Customer Service who will be able to assist you with your request. We aim to respond to any such requests within [30 calendar days] . You can find contact information of our local Customer Service by visiting: and go to “Contact Us”. If you feel your complaint has not been resolved, you may contact the Saudi Data & Artificial Intelligence Authority via www.sdaia.gov.sa.

To revoke your consent for marketing messages via WhatsApp, please send “STOP” via the adidas WhatsApp chat where you receive the adidas marketing messages.

If you are an adidas consumer and want to exercise your consumer privacy rights, please follow the standard process as described in the adidas Privacy Notice for your location/country of residence via https://www.adidas.sa/en/privacy-policy.html
or contact our Customer Service via https://www.adidas.sa/en/help-page.html.
https://www.adidas.sa/en/privacy-policy.html
or contact our Customer Service via https://www.adidas.sa/en/help-page.html.
Please note that exercising your general privacy rights via this WhatsApp channel is not possible.

To understand more about how adidas Data Controllers uses and protects your personal data, your rights and how to exercise them, please consult the adidas Privacy Notice on our website.

7. DATA PROTECTION OFFICER

If you wish to contact the Data Protection Officer of adidas or the adidas Data Controller, please write to the adidas Privacy team below:

By email:
DataProtection@adidas.com

By post:
Global Legal (Privacy) | Data Protection Officer
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

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